(The way these shifts are effectively creating giant walled gardens of mass pop culture is something I find troubling in the abstract, but that’s neither here nor there for the purposes of this article. Whether you’re 6 or 60, the idea is that Netflix will offer multiple programs that appeal to you.īut Netflix also relies heavily on programming it has licensed from other studios, shows like Friends that are now leaving for the streaming services being launched by their parent studios. Netflix sees itself as a service for all people, a sort of new version of the old broadcast TV networks, but instead of creating programs designed to draw the largest audience possible, it creates an entire service designed to do just that. But it will only be available on HBO Max soon. HBO Max is coming straight for Netflix Friends was hugely important to Netflix. And crucially, it has one big advantage that Netflix doesn’t have: a ready-made distribution network. Sure, it’s largely built atop the existing HBO Now infrastructure, but it seems to be targeting one of its biggest competitors by attempting to out-Netflix Netflix. And as a fan of the late, lamented FilmStruck streaming service (partly reborn as the Criterion Channel), I love that HBO Max will feature a curated list of classic film titles, refreshed each month by the folks at Turner Classic Movies it’s not quite FilmStruck, but close enough.īut what I found most interesting about the presentation is what it revealed about how HBO Max is using its incredibly tenuous ties to the HBO brand name. In the extremely controlled screenshots and snippets that Warner’s team showed off, the thing sure seemed impressive.Ī proposed feature that will let two users on the same account combine their viewing preferences to receive tailored recommendations - ideal for a couple watching together or a parent and child looking for something they’ll both enjoy - seems like a cool idea if the company can get it to work. But we do know that it will be $14.99 per month, that it will feature a large library of titles from across the WarnerMedia universe, and that it will be the only place where you can stream things like Friends or the films of Studio Ghibli.Īt a presentation for investors in Burbank, California, on Tuesday, October 29, WarnerMedia unveiled its shiny new toy, officially entering the ongoing streaming wars by directly pushing back against its chief competitors, notably Disney+ and Netflix. There’s still a lot of obfuscation surrounding who will be getting what when HBO Max launches. It’s going to cost $14.99 per month, and if you’re an HBO Now subscriber who subscribes directly through HBO or an AT&T cable provider (UVerse or DirecTV), you will be upgraded to HBO Max automatically, at no additional cost.Īt least that’s what I think is going to happen.
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